ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion – we’ve developed a rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
everyday choices hold extraordinary
power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
join our community
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
explore our latest news, views, reviews & guides
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why etheco Supports International Plastic Bag Free Day
We believe that small changes can create meaningful impact, making this global awareness day a natural fit with our values
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all you need is less
Shop til you drop is nolonger the throwaway comment it once was. Here’s why we should all try to consume a little less
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ditching the carton: why powdered oat milk has won me over
Thought powdered milk was just for babies? Jason Hollingsworth discovers the wonders of powdered oat milk, which it not only great for the environment, but tastes amazing too
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why I’m still buzzing from the ChangeNOW Paris summit
Why three days in Paris left etheco CEO, Justin Bellinger, energised, inspired and optimistic
buy better, switch smarter
