ethical choices made easy
Find ethical alternatives in seconds not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion. We’ve developed a nifty rating system to help you shop and switch with confidence.
Thoughtful choices. Real impact.
try our
etheco directory
Find the best ethical
brands in the UK – 2026
our choices hold extraordinary
power
Right now, that power is scattered.
We’re changing that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of those signals, pointed in the same direction, become something remarkable.
We’re building a community to make it happen.
Our goal: £1 billion of real social and environmental impact, created by people like you.
The time for that change is now.
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps framework – to give you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and whether marketing claims stand up.
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