ethical choices made easy

Find ethical alternatives in seconds, not hours

etheco helps you find ethical and eco-friendly products and services without endless research and confusion. We’ve even developed a nifty rating system to help you shop and switch with confidence.

etheco: thoughtful choices, real impact.

try our
etheco directory

Find the best ethical
brands in the UK – 2026

browse directory

everyday choices hold extraordinary
power

Right now, this power is scattered.
Let’s change that.

Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.

We’re building a community to make this happen.

The goal: £1 billion of real social and environmental impact, created by us all.

The time for change is now.

become a founding member

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how etheco works

Trusted data, one clear score.

Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.

Unbiased, transparent data.

the 4 Ps explained

people

Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.

planet

Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.

pocket

Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.

performance

Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.

how does etheco rate companies?

find out here

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