ethical choices made easy

Find ethical alternatives in seconds, not hours

etheco helps you find ethical and eco-friendly businesses, products and services without endless research and confusion – we’ve developed a rating system to help you shop and switch with confidence.

etheco: thoughtful choices, real impact.

watch video here

try our
etheco directory

browse directory

Find the best ethical
businesses in the UK – 2026

everyday choices hold extraordinary power

Right now, this power is scattered.
Let’s change that.

Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.

We’re building a community to make this happen.

The goal: £1 billion of real social and environmental impact, created by us all.

The time for change is now.

join our community

It’s free. Get our monthly update, a first look at new tools and a say in what we build next. Join now and become one of our founding members.

sign up

find out more

how etheco works

Trusted data, one clear score.

Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every business, product or service.

Unbiased, transparent data.

the 4Ps explained

people

Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.

planet

Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.

pocket

Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.

performance

Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.

how does etheco rate businesses?

find out here

explore our latest news, views, reviews & guides

ethical choices made easy