ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion. We’ve even developed a nifty rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
try our
etheco directory
Find the best ethical
brands in the UK – 2026
everyday choices hold extraordinary
power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
explore our latest news, views, reviews & guides
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your guide to getting things repaired rather than replaced
Rather than replace, more and more people are repairing clothes and accessories to give them a new lease of life
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why etheco Supports International Plastic Bag Free Day
We believe that small changes can create meaningful impact, making this global awareness day a natural fit with our values
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how burn-out led me back to nature
After experiencing burn-out, Robbie Sloan rediscovered the restorative power of the natural world and went on to found The Rewilded Mind
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why my dog really does love They Love It raw food
After years of trying different foods for her dog, Kelly Beswick discovered They Love It, a raw food brand that finally won him over
buy better, switch smarter
