ethical shopping made easy
Buying better shouldn’t feel like hard work.
etheco helps you choose ethical, responsible products and services – without the confusion, greenwashing or endless research. We bring trusted ratings together in one place, so you can switch and shop with confidence.
Simple. Clear. Fair.
why etheco?
Most of us want to do the right thing — but it really isn’t easy, and we can only do what we can afford.
the reality
greenwashing is everywhere
7 in 10 UK consumers don’t believe environmental claims by businesses are credible (Sensu Insight, 2022). It’s hard to know who’s genuinely doing good — and who’s just saying they are.
switching feels like a hassle
Sustainable options often feel more expensive, or time-consuming to compare.
trust is fragmented
30% of UK consumers have stopped buying from brands due to ethical or sustainability concerns (Deloitte, 2023), yet there’s no single, independent place to provide better alternatives.
how etheco works
Trusted data. One clear score.
We’ve built a robust, independent ratings system using gold-standard sources.
All of that data is run through our unique framework – the 4Ps – to give you a clear, easy-to-understand score for every product or service.
No guesswork. No jargon. Just clarity.
the 4 Ps explained
people
How a company treats workers and society, including workers’ rights, tax behaviour and links to modern slavery.
planet
Environmental impact, carbon footprint, fossil fuel involvement and how recyclable products really are.
Is it affordable? We look at price, hidden fees, warranties and ongoing costs – because ethics shouldn’t break the bank.
performance
Real user reviews, complaints, clarity of terms and whether claims actually stack up.
from research to action
At the end of it all, you get one simple score
making it easy to:
- Switch your gas or electricity supplier
- Compare genuinely green energy deals
- Choose services that align with your values
ethical choices, without the effort.
your values, your way
Everyone’s priorities are different – so we built
etheco cosmos
You can customise how much weight each of the 4Ps carries:
- Planet over pocket
- Performance over pocket
- Or any balance that works for you
instantly see rankings that reflect your values – not a ‘one size fits all’ approach
launching soon!
We’re fine tuning our ratings engine – ready for launch during Q2 of 2026.
In the meantime, we’ve created the etheco Directory – an independent directory of ethical and responsible service providers you can trust right now.
be an early adopter
We’re building etheco with people who care about making better choices — and we’d love you to be part of it from the start.
Register your email to get early access to the beta ratings engine, our etheco guides, product updates, and the chance to help shape how ethical shopping works in the future.
be first to switch smarter
buy better, switch smarter
