ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion. We’ve even developed a nifty rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
try our
etheco directory
Find the best ethical
brands in the UK – 2026
everyday choices hold extraordinary
power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
explore our latest news, views, reviews & guides
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all you need is less
Shop til you drop is nolonger the throwaway comment it once was. Here’s why we should all try to consume a little less
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Earth Flag One returns to the spotlight
Earth Flag One gained renewed attention at a recent Paris summit aimed at accelerating environmental and social solutions
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the joy of group switching to more ethical companies
Robbie Sloane reflects on a switching party in Frome, Somerset, where seven people came together to swap everyday services for more ethical alternatives – and discovered that making change collectively can feel both practical and joyful
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ditching the carton: why powdered oat milk has won me over
Thought powdered milk was just for babies? Jason Hollingsworth discovers the wonders of powdered oat milk, which it not only great for the environment, but tastes amazing too
buy better, switch smarter
