ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion – we’ve developed a rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
everyday choices hold extraordinary
power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
join our community
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
explore our latest news, views, reviews & guides
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what is drip pricing and why it’s changing
Drip pricing can leave shoppers paying more than they expected. Here’s what’s changing in the UK
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circular economy explained and the companies that are acing it
The circular economy is changing the way businesses think about waste, resources and growth. Here’s how it works
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the non-alcoholic aperitif I didn’t know I needed
Kelly Beswick discovers a bittersweet botanical drink that redefines what a non-alcoholic aperitif can be
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nature desperately needs a voice and at etheco, it will have one
Why Robbie Sloan is going to put nature on the board at etheco
buy better, switch smarter
