ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly products and services without endless research and confusion. We’ve even developed a nifty rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
try our
etheco directory
Find the best ethical
brands in the UK – 2026
everyday choices hold extraordinary
power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every product or service.
Unbiased, transparent data.
the 4 Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
explore our latest news, views, reviews & guides
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the best ethical alternatives to Amazon
If, like us, you’ve developed an over-reliance on Amazon, don’t worry – it’s easier to kick the habit than you think
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etheco joins the Better Business Act coalition
We are adding our name to a growing movement of businesses calling for a future where success is measured by more than profit alone
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how burn-out led me back to nature
After experiencing burn-out, Robbie Sloan rediscovered the restorative power of the natural world and went on to found The Rewilded Mind
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why Naturesave is the insurance provider I keep coming back to
After more than 15 years with Naturesave insurance, Jason Hollingsworth has found that when things go wrong, they get it right
buy better, switch smarter
