ethical choices made easy
Find ethical alternatives in seconds, not hours
etheco helps you find ethical and eco-friendly businesses, products and services without endless research and confusion – we’ve developed a rating system to help you shop and switch with confidence.
etheco: thoughtful choices, real impact.
everyday choices hold extraordinary power
Right now, this power is scattered.
Let’s change that.
Every small switch – your bank, your energy, the everyday things you buy – sends a signal. Millions of these signals, pointed in the same direction, become something remarkable.
We’re building a community to make this happen.
The goal: £1 billion of real social and environmental impact, created by us all.
The time for change is now.
join our community
It’s free. Get our monthly update, a first look at new tools and a say in what we build next. Join now and become one of our founding members.
how etheco works
Trusted data, one clear score.
Our unique, independent ratings system is fed by hundreds of data sources run through our unique 4 Ps algorithm, giving you an easy-to-understand score for every business, product or service.
Unbiased, transparent data.
the 4Ps explained
people
Impact on workers and society – fair pay, workers’ rights, diversity, tax transparency and links to modern slavery.
planet
Environmental impact – carbon footprint, fossil fuel use, waste, sustainability of packaging and supply chains.
Value for money – pricing transparency, hidden fees, fair pricing practices, warranties and total costs.
performance
Putting claims to the test – customer satisfaction, complaints handling, industry recognition and the reliability of marketing claims.
how does etheco rate businesses?
explore our latest news, views, reviews & guides
-
what is drip pricing and why it’s changing
Drip pricing can leave shoppers paying more than they expected. Here’s what’s changing in the UK
-
the best ethical alternatives to Amazon
If, like us, you’ve developed an over-reliance on Amazon, don’t worry – it’s easier to kick the habit than you think
-
why Naturesave is the insurance provider I keep coming back to
After more than 15 years with Naturesave insurance, Jason Hollingsworth has found that when things go wrong, they get it right
-
what if the sea could speak for itself?
Following a recent summit on the ocean, Jason Hollingsworth has become convinced we should give nature a voice
ethical choices made easy
