We are adding our name to a growing movement of businesses calling for a future where success is measured by more than profit alone

etheco has joined the Better Business Act (BBA) coalition, becoming part of a network of more than 3,000 UK businesses that believe companies should balance profit with their responsibilities to people, communities and the environment.

The Better Business Act is a campaign led by B Lab UK, the organisation behind B Corp certification. It is calling for a change to UK company law that would make it easier for businesses to consider the interests of all stakeholders, not just shareholders, when making decisions.

At etheco, this way of thinking is already central to how we work. Our 4Ps framework — Planet, People, Pocket and Performance -encourages organisations to take a balanced approach that delivers positive outcomes for both business and society.

By joining the coalition, we are lending our support to a growing movement that believes purpose and profit can work hand in hand.

Jason Hollingsworth, founder of etheco, said: ‘The Better Business Act puts into law what we already believe at etheco – that businesses should consider their impact on the world around them, not just their bottom line. We’re proud to support the campaign and help encourage a more balanced approach to business.’

The coalition includes organisations of all sizes, from small businesses to major household names, all working towards a future where doing the right thing is part of doing business.

To find out more about the Better Business Act or to add your business to the coalition, visit betterbusinessact.org