Our free directory uniquely rates more than 200 UK businesses across People, Planet, Pocket and Performance, making it easier to find more ethical alternatives

What if making more ethical choices was less about changing your life and more about making a few simple switches? Today, etheco launches its free directory to help you discover businesses that better align with your values, without the hours of research.

The directory brings together more than 200 UK businesses, assessed using ethical accreditations, consumer trust signals, industry awards and our team’s own knowledge. Each business is rated out of 100 across our four pillars – People, Planet, Pocket and Performance (the 4Ps) – and must score at least 50 in every pillar to be included.

Many of us want to make more thoughtful choices but aren’t always sure where to start, or whether our decisions really make a difference. Yet when lots of people make the same switch, the collective impact can be significant.

Based on figures from Bank.Green, if 10,000 people each moved £10,000 from a high street bank to an ethical alternative, £100 million would be redirected, with an estimated 28,000 tonnes of carbon dioxide equivalent emissions a year no longer financed.

‘The issue for UK consumers is less about attitude and more about inertia,’ says Jason Hollingsworth, etheco’s founder. ‘When thousands of people make the same switch, it changes where money flows.’

The directory currently rates businesses, with plans to extend ratings to individual products and services. Join the etheco community for early access to new tools, including guided switching and personal impact tracking, and help shape what we build next.

Read our full press release click here to discover more about the etheco directory and our vision for making more ethical choices easier for everyone.